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Instagram Reels: What Should Marketers Know?

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Do you want to make an interesting short-form video for Instagram?

Have you ever heard of Instagram Reels?

Inside this article, you’ll discover about Instagram Reels are, how to make one on Instagram, and how to use the Instagram Reels video for marketing.Instagram Reels: What Should Marketers Know?

          Instagram Reels video is a new way to capture 15-30 second films set to sound on Instagram. Instagram Reels may seem interesting because of the new Reels feature that has taken center stage on the Instagram navigation bar. Additionally, practically everyone compares Instagram Reels to TikTok!


What is Instagram Reels?

Instagram ReelsInstagram Reels service is to being marketed as a response to TikTok’s success and a method to generate comparable content within the Instagram platform. Instagram Reels video is a new method of creating entertaining and interesting video content.

          Unlike IGTV, Instagram recognized that for Reels to be successful and better utilized, the feature needs to integrate into the present Instagram layout. Reels are comparable to Instagram Stories in this regard, and you can even activate the Reels camera from the same Stories camera.

          Instagram users, like TikTok, may record and edit 15 to 30-second video snippets set to music. Then publish them to their Stories, Explore Feed, and the Reels page on a user’s account.

You can find Instagram Reels at the top of your profile, in the direction of the main navigation bar. You may also view a profile’s reels by visiting their profile. If they’ve added a Reels video to their account, the cover picture will appear in the column on their profile.

When making a Reel, you have the option of filming short videos on the run or uploading a video from your camera roll. After watching a video from the Explore post or your homepage, you may swipe up to view additional videos inside Reels. Discover interesting new material from other creators.

Why is Instagram Launching Reels?

       With TikTok’s future questionable, Instagram is attempting to entice some producers away with the launch of a strong competitor. And TikTok’s main population is shifting quickly. While Gen-Z users used to control TikTok, Millennials now represent a large percentage of the user population than ever before. As a result, it makes the site a far more attractive idea for marketers.

          Reels, like TikTok, allow users to make short-form videos paired to audio. You share it with friends and followers and found when exploring the app. It’s Instagram’s next chance to get new users, Expanding the amount of time people spend on the app each day, and promote itself as a content delivery platform.

          Instagram has changed its Exploring page to make a unique landing point for Reels. At the top of the screen users can vertically browse through similar to TikTok’s “For You Page”.

          TikTok and Instagram, on the other hand, are more than just camera apps. They are platforms for both famous and aspiring creators. The company’s primary purpose is to assist the whole creative environment. Allowing creators to expand their reach on the service and offering new tools to make their films stand out. Instagram has already almost 1 billion active users, and if we’ve seen anything from the introduction of Instagram Stories. Furthermore, Instagram understands how to successfully recreate a tried-and-tested concept.


Creating an Intsagram Reel

I suggest going through the Reels feed on the Explore tab. Look at the reels of other users or companies you like before diving in completely. Determine what works for you, what you enjoy, and what motivates you to create.

You can access The Reels camera through the previous Stories camera. Swiping right from your Instagram home feed will take you there. You’ll notice three choices at the bottom of the screen: Live, Story, and Reels. Scroll down to Reels to bring up the camera.

If you want to apply unique effects to your clips, you must do so before recording. After you’ve shot a reel, you can’t return ahead and repeat or modify clips for these features.

Posting your Instagram Reels

Posting your Instagram ReelsOnce you’re finished with your reel, click the right-pointing button at the bottom of the screen.  You’ll be directed to the Share screen, where you may arrange your video for Reels, your feed, or Stories. 

When sharing an Instagram Reels clip to your Stories, go to the Share screen, select the Stories tab. Then hit the Share button beside the Your Story. You can also send it as a personal message to groups or individuals from your Friends list.

Write a description of your reel now. You may use up to 2,200 characters and 30 hashtags, exactly just like you would in an Instagram feed picture.

Your video will not publish with the caption if you exceed 2,200 words or the 30-hashtag restriction. Make sure you don’t go over your allotted characters. 


How to Use Instagram Reels for Business

Instagram Reels are a great method to establish your community and expand your Instagram reach. It’s an entertaining and engaging method to share unique elements with your audience. If you currently use any Microblogging platforms like Instagram for business, Instagram Reels could be worth a go.


Businesses Uses for Instagram Reels

       You may be thinking about using Instagram Reels for your brand and business now that you understand what they are. It’s important to note that not all reels are only dance or music. In reality, corporate accounts do not have the music option; you will almost certainly have to find alternative ways to use these clips.

          If you do instructions or step-by-step videos or suggestions in your sector, you can surely make Reels videos in the same way. You can make some fast behind-the-scenes or meet-the-team videos to show off what your brand is up to.

          It’s important to note that most people viewing reels will not read a description, especially if it’s long. Include your CTA in the audio and any text outline on the video so your followers can see and hear it.

3 Ways you can Use Instagram Reels in your Marketing Strategy

  • Make an Authentic Content

Make an Authentic ContentWhen Instagram Stories first appeared in 2016, nobody could have imagined how huge the entertaining and informal ephemeral style would become.

They are meant to be quick and enjoyable. With a variety of effects that make making fascinating and real material a snap.

You no longer need to hide your personality for other applications; you can now display it completely on Instagram. All your followers need to do is navigate to the new Instagram Reels page.

What’s more even better? You’ll attract a whole new audience as a result. Your Reels will appear on the users’ Reels tab, and they will be able to click the follow button straight away.

  • Publish Educational Content

Publish Educational ContentGiving your followers your top 5 travel advice, teaching them how to take the ideal photo, write the ideal caption. Even teaching them how to style a dress in different ways is an excellent way to start.

Educational information may help you establish yourself as an expert on the subject. That way you may become a favorite figure in your community.

  • Showcase your Products

Showcase your ProductsInstagram Reels is a great potential for companies and organizations trying to increase their brand exposure and sales on the network.

Instagram Reels are now shoppable, allowing companies to promote items and immediately tag them. This is important because many Instagram artists already feature goods in their Reels. So adding shoppable goods is a fantastic way to boost sales and visibility to your IG Shop.

 Top 3 Most Viewed Instagram Reels

  • Khaby Lame

Khaby Lame is ranked first on the chart of the most viewed reels on Instagram in 2021. If you believe Charlie Chaplin is the master of silent humor, you must see Khaby lame at least once.

By far, one of his clips received 116 million views and 9.7 million likes. The film was a parody of how to easily float on water in a pool with air floaters. You’ll be crying with laughter all day after watching his clips.

Watch it here:

  • My_Aussie_Gal

The second most-viewed clip on Instagram is the Runaway trend with a dog. In 2021, the Aurora effect was among the most popular, with everyone dancing and posing to the runaway allora rhythms.

And the dog, being the man’s best buddy, performed an excellent job. Believe me, it was calming and a pleasure for your eyes, which is why it has 110 million views and 9.3 million likes on Instagram.

Watch it here:

  • LeoMessi

Messi’s clip is next on the list of the most viewed on Instagram. He demonstrated his precision by striking the ball at the exact point in one of his shots. Yes, it’s hard to be amazed when we’re talking about Messi, but the reel will astound you.

By far, this clip has received more than 90.1 million views and 9.6 million likes.

Watch it here:

What’s Next for Instagram Reels

          It’s a good option to get in early while interest remains limited. Instagram is providing the current Reels tab on the Instagram site with greater attention.

          Influencers and businesses are already using Reels as one of Multichannel Marketing strategies. Similar to TikTok, companies are likely to take the chance to collaborate with influencers to produce sponsored Instagram Reels. Especially now that Instagram has added video content tags on Reels.

          Instagram Reels may also be another opportunity for businesses and entrepreneurs to have a deeper understanding of their Instagram community. However, similar to TikTok and Instagram Stories, we anticipate that within data for Instagram Reels will be available in the future.

          Although we don’t yet exactly how the Reels algorithm works, it’s a good way to make hashtags and meaningful descriptions. Allowing Instagram to understand what you’re talking about. Whatever your brand or business, a creative chance awaits you.


R Anurag

A passionate digital marketer who does product/services/tools reviews related to online marketing, content marketing, and affiliate marketing.

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