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What Everyone Ought to Know About Instagram Influencer Marketing [UPDATED]

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If you’ve supposed to use an Instagram influencer marketing strategy to promote your products, now may be the moment to do it!

Using an Instagram influencer marketing strategy may help you in improving a strong brand image, boost your audience, and produce large sales!

Instagram social media marketing is a technique you should surely consider.

Instagram influencer marketing strategy has allowed some businesses to double their revenue in a matter of days — it’s that effective. 

You may advertise your best package, get new clients, and engage directly with existing products by utilizing Instagram influencer marketing.

Instagram features 1 billion monthly active users, which means there’s a huge audience to be had.

Since people have access to more advertising content than ever before, it’s more helpful than ever to attract customers. Experiences with advertising must be enjoyable and not too started to pay more attention.

This is why Instagram influencer marketing strategy may be so beneficial to your business. Influencer marketing allows you to communicate with your shoppers without coming across as demanding – a marketer’s goal.

Are you ready to start using Instagram influencer marketing strategy to boost your brand?


What is Influencer Marketing?

Instagram-Influencer-MarketingBased on a Rakuten Marketing survey, 87 percent of respondents say celebrities influenced them to buy something.

This is all about trust when it comes to influencer marketing. The influencer seems to be a producer who posts on Instagram daily and has developed an audience of customers who are interested in their product and value their opinion.

Influencers are looked after by businesses because of the credibility with which they advocate their products or services.

Influencers are recognized as specialists to varying degrees, whether it’s package gardening, foreign travel, grunge clothes, childcare, marketing, or any of a variety of other areas.

Product promotions and product reviews are smoothly woven into Instagram influencers’ posts without appearing like advertisements.

Influencers may also develop deep relationships with their fans by interacting with them via comments on stories or live streams.

Producers who listen to their audience’s opinions, answer questions, and reply to comments build a strong following of supporters who can’t wait for their next update.


How to Find the Right Influencers?


The next step is to identify suitable influencers. This is without a doubt one of the most difficult phases in influencer marketing, whether on Instagram or elsewhere.

Dealing with influencers is, in fact, the most difficult task, according to research.

You must be specific regarding

What you want in an influencer if you would like to solve this obstacle?

What qualities would characterize your ideal influencer? They should, first and foremost, be unique and relevant and marketing.

Also should be interesting and creative. They should also have a considerable reach, based on your marketing objectives.


You’ll make it helpful to filter down the biggest influencers for your business from a list of possible influencers if you define your perfect influencer.

There are a few different ways to locate these prospective influencers.

Look for Branded Hashtags

Find influencers that are already admirers of your business and who are producing content about that. Conduct searches for useful content generated regarding your products using a branded hashtag.

You may next look for possible influencers among the people who produced these posts.

Search for Relevant Hashtags

If you’re not quite a well-known brand, or if the outcomes from the prior strategy weren’t satisfactory, you may also run a hashtag search.

You’ll need to analyze the results and profiles of users who have developed the material that attracts you, just as you did with the previous technique.

See if they have a High Instagram Engagement

When an influencer’s fans engage with their post, it shows they are responding and taking action. As a result, many companies and

Instagram agencies examine interaction rates to determine which influencers are best.

Examine the Kind of People Who Followed Them

It stands to reason that you must link your company with individuals who have “pull” among your target market.

If you’re a healthy lifestyle company, for example, partnering with influencers that have a comparable audience to your potential clients, such as fitness trainers or bodybuilders, is a good option.

You should look at factors like regional distribution, age division, gender, nationality, estimated income, and much more to see if an Instagram influencer’s following fits yours.

Just remember that the intention isn’t to capture an influencer’s complete audience, but to discover the point where your respective audiences connect.

Examine the Content They Share

Analyzing the contents that an influencer shares throughout their platforms, similar to how you investigated the quality of an influencer’s supporters, will help you gain a better picture of their specialty.

You run the danger of collaborating with an influencer who seems to have no impact in the area that you’re seeking to advertise to if you don’t examine an influencer’s content well before collaboration – which might lead to sub-par outcomes for your investment.

Use the Proper Tools

You can also apply influencer marketing tools to identify the most effective search.

You may acquire a list of possible influencers depending on a suitable term or category using these tools. BuzzWeb, BuzzSumo, Ninja Outreach, and are some of the greatest tools you can apply.

You may also collaborate with an influencer marketing agency to avoid all of this.

In this situation, the organization will do a full review of your demands and specifications before connecting you with the most appropriate influencers on their platform.

Keep in Mind your Financial Constraints

When determining who influencers to work with, it’s also important to consider how much they cost.

When you’re just starting with an Instagram influencer marketing strategy, micro-influencers can be a good place to start.


What Is the Real Cost of Instagram Influencer Marketing Strategy?

Instagram-Influencer-Marketing This is one of the most commonly asked topics in the business, and the answer relies on whoever you want to deal with and the project duration.

Growing social talents would take on brand collaborations in exchange for small items in the early days of influencer marketing.

Those days, however, are pretty much gone for the majority of people. While many micro-influencers may still be prepared to accept free items in return for profile advertising space, today’s largest Instagram influencers charge a great opportunity to make posts for businesses because their profiles are becoming their primary source of income.

Those influencers claim to cost anything from $5,000 to $10,000 each paid promotion.

There’s no doubt that social media influencers, especially on Instagram, are becoming an invaluable asset for business marketing.

Instagram Influencer Cost

Instagram influencer rate varies by industry as well. Fashion, photography, and food influencers typically charge higher charges on Instagram, whereas music, lifestyle, and travel influencers demand cheaper rates.


  • Nano-influencer costs between $10 to $100
  • Micro-influencer costs between $100 to $500
  • Mid-tier influencer costs between $500 to $5,000
  • Macro-influencer costs between $5,000 to 10,000
  • Mega-influencer costs $10,000 higher
  • Celebrity charges vary, but they can be as high as $1 million

Contacting Instagram Influencers

Contacting-Instagram-InfluencersOnce you’ve created a list of Instagram influencers with whom you’d like to collaborate, reach out to them and discuss the details of advertising your brand.

Establish a Connection

Begin by learning about the influencer. Get to know their material, follow them on Instagram, and interact with them by leaving comments and liking their photos.

Do this 2 – 3 weeks before calling out to ensure that you’ve already established a connection. Investing time in developing a relationship allows you to learn how engaged they can be and how they respond to your brand.

It also lays the groundwork for a better, more successful cooperation in the future.

Select a Way of Communication

Reach influencers instantly using direct messaging, email, or an influencer platform in the Instagram app.

Most influencers’ bios give their email address. Or else, send them a note and request an email address. On desktop or mobile, simply click the Message icon on an influencer’s page to send them a direct message.

Make a Pitch

Your first interaction with an influencer should be straightforward, clear, and tailored.

Don’t fall into the trap of using a cookie-cutter template that causes your message to be spammy. Provide one or two aspects of their Instagram account that you admire, as well as why you would like to collaborate with them.

Explain why you’re contacting them and include a call to action to entice them to react.

Following Up

If somehow the influencer says no, just say thank you and hope for their success; alternatively, offer them to contact you at any time.

If they say yes and want to talk about collaborating with you, provide the actual details and expectations regarding the promotion. Include a financial offer as well as non-monetary incentives.

There will be defined prices for some influencers. Accept or discuss these until an agreed plan is reached.

If you haven’t heard anything back from the influencer within two or three days, write an additional email or DM, or tell them to check their email. After another 2 or 3 days, you can write a second follow-up email.

However, you should reconsider running another ad at a later date to prevent appearing spammy.

Instagram Influencer marketing strategy is really just getting started.

The advantages of using influencers on the network are limitless, especially as the site adds more social commerce tools.

Instagram influencer marketing, regardless of the size of your company, can help you reach new heights with your marketing approach.


How Can Micro and Nano-Influencers Help Small Businesses Leverage Instagram Influencer Marketing Strategy?

Influencer marketing has become more successful as a result of Instagram, but it doesn’t require millions of dollars to engage.

Bigger and bigger organizations are discovering the potential in collaborating with Instagram influencers that have a unique and highly interesting following, due to a rising trend.

Micro-influencers with less than 100k followers account for above one-third of all Instagram accounts. Mega-influencers (those with more than 5 million followers) account for less than 1% of all influencers.

A micro-influencer, in definition, seems to have a large yet engaged social media following.

This number usually falls between 10,000 and 100,000. Nano-influencers, on the other side, have a few thousand followers at most. Although Instagram influencers have achieved a “celebrity” level, micro and nano-influencers are more like regular people, making them more appealing.

If a micro-influencer promotes a brand on their platforms, it might appear more like a trusted friend’s recommendations than an endorser. And this may help a lot for a small business trying to break into a growing product or attract new customers.

In particular, despite their style, target audience, or issues, influencers with 0-25k followers had better user engagement.

This indicates that a micro-Instagram influencer’s upload will probably be noticed by a bigger percentage of their followers. So, spending 20 Instagram posts with a micro-influencer might reach more people than spending on 1 Instagram post with a big influencer.

Small businesses may achieve more from long-term collaborations and building themselves with their influencers’ audiences than from investing a lot of money on a single post.


Types of Instagram Campaigns

Based on the purpose you’ve chosen, you may start implementing your Instagram influencer marketing strategy. The following are some of the most common types of Instagram campaigns:

Sponsored Post

You’ll be offering to pay influencers to generate content for your business in this situation.

Based on what you want or need, they might just mention your brand in their post or write a complete story about it.

This kind of campaign can be used to achieve a variety of objectives.

Branded Content

You may also include influencers in your sponsored content to provide it with an added boost. They will produce and promote the content; however, influencers will be involved.

Get an influencer, for example, make something with your brand or take part in your story. Branded content might help you promote a new product or reach out to a larger audience.


You might also request influencers to analyze your services so that their followers can make an educated decision about whether or not to buy from you.

To gain the confidence of your target audience, make sure the feedback is as honest as possible.

This type of advertising is ideal for increasing brand recognition, building trust, and driving sales.


Offer influencers free items so they can create a giveaway campaign.

This is a great way to engage a new audience and get new followers, which will help you build brand recognition. It might also aid in the promotion of a new product.

Brand Rep Program

Influencers might even become marketing endorsers for your business.

Give each influencer a unique discount code or link that they may share with their followers. Pay them a fixed portion for each convert they bring in.

This sort of advertising may efficiently improve brand awareness and sales.


Instagram Influencers Marketing Strategies

Here are some strategies to use Instagram to promote your brand and gain more followers for your startup:

Instagram Ads Through Facebook Ads Manager

In 2018, if you aren’t using Instagram Ads, you are just falling away.

Facebook Ads are the fastest and most cost-effective approach to increase sales for any business, and you’ll see results right away.

Instagram Influencers

Businesses like HiSmile and Fashion Nova have increased their visibility by partnering with social media stars like Kylie Jenner and Conor McGregor.

With influencers with fewer than 10,000 followers, you’ll have to find your way out, but you have to begin sometime002E

Instagram Stories and Instagram Reels

Every day, you must publish your Instagram story. You’ll be able to insert swipe-up links in your stories if you reach 10,000 followers, which will take your clients to a range of product sites. Instagram views live video better than other types of content.

If Instagram alerts are enabled, existing followers will receive a notification, and live videos will be pushed in a specific live video discover tab.

This is a good strategy for social media marketers to easily expand their account reach.

Learn About Instagram’s Latest Algorithms

If you want to create Instagram content that becomes popular, you’ll need to know how Instagram’s classifying algorithm works.

In terms of deciding in which a post appears in a user’s feed and if it gets it to the Explore page, the platform considers some criteria, including timeliness, post engagement, and post location.

Everything you see on your Instagram feed is controlled by three primary factors:

Interest: How often Instagram expects you’ll trust about a post, with top rankings for what interests you, based on your previous activity on comparable content and maybe computer vision analyses of the post’s actual content.

Relationship: How familiar you are to the user who published it, with top rankings for people with someone you’ve engaged often on Instagram in the past, including by commenting on their posts or being tagged in images together.

Recency: How frequently the post was published, with timely posts taking priority over those that are weeks ago.

Encourage More Interaction by Shouting Out to Engaged Followers Regularly

As previously discussed, high-engagement content usually attracts new followers by increased organic impact.

Acknowledge your fans in your Instagram posts daily to keep them satisfied and interested. Appreciation is a great way for businesses to keep their Instagram followers interested.

Explore Instagram Shopping to Provide a Better User experience for Followers

Instagram Shopping was just launched, allowing companies to tag things for sale on an e-commerce platform.

An Instagram follower may simply browse to a brand homepage and order the item with only a tap on the tag—all from within Instagram.

Instagram Shopping has provided great benefits for e-commerce businesses. Marketers that work for e-commerce sites should utilize Shopping to please their followers, expand the reach of their posts, and build their businesses.

Provide a Discount to your Instagram followers

Customers will be more likely to follow your Instagram account if you give them discounted rates. Some advanced eCommerce platforms may be able to tell whether or not a consumer is an Instagram follower.

If you don’t have access to such a system, you can simply send out auto direct messages to your Instagram followers offering unique offers to entice them to follow your profile.

Instagram Live

To maintain your audience’s interest in your page, you need to go live at least once a week. Make sure to hold live giveaways, Q&A sessions, and any other competitions you think might be popular.

Promote User-Generated Content

User-generated content (UGC) is a good strategy to provide brand awareness while also offering valuable stuff.

Instagram Shout outs

A pretty straightforward response to a successful Instagram profile asking for shoutout costs can provide you with all the information you need to advertise your items on their account.

If you know the proper pages, you can get your items promoted on pages with millions of followers for a very modest charge.


Successful Instagram Influencer Marketing Strategy


H&M, the iconic apparel brand, collaborated with two influencers for their 2017 fall collection: Julie Sarinana and Ela Velden.

Julie was so taken with the clothes that she decided to promote them on her Instagram account. The post earned over 66k likes, giving the brand a lot of exposure.




The shoe company Sperry has opted to focus its advertising strategy on Instagram. They collaborated with over 100 micro-influencers to create compelling material to promote their business.

They found people who already are publishing high-quality material about their company on Instagram using social listening techniques.

Also they contacted these influencers and urged them to generate amazing visual material for their own page.

Fiji Water

On Instagram, Fiji Water collaborated with Danielle Bernstein of We Wore What. They established the Bodyworewhat campaign and aired various training videos featuring Danielle and her fitness instructor.


Top Celebrity Instagram Influencers

Ariana Grande

Ariana-GrandeAriana Grande, a mega-pop sensation, has the third-highest amount of followers. She presently has over 252 million Instagram followers.

Her account consists primarily of photos of herself at work or posts about fashion. Grande also utilizes her Instagram account to promote the topics she cares about regularly.

Dwayne Johnson

Dwayne JohnsonThe Rock, a former professional wrestler who went on to become an actor and a fitness motivational speaker.

He usually advertises his future movies or publishes photographs from his personal life on his Instagram account, which has over 254 million followers.


BeyoncéWith a total following of over 216 million, Beyoncé has fallen to eighth place on the list of Instagram profiles with one of the most followers in 2019. Her posts have a lot of interaction, with some receiving over a million likes and dozens of comments. Beyoncé is known for posting photos of herself and her family. She made news throughout the world when she announced on Instagram that both she and her husband Jay-Z were expecting twins.

Selena Gomez

Selena-GomezSelena Gomez, who was formerly the most followed personality on Instagram, is now ranked seventh with over 271 million followers.

Usually, Gomez uses her Instagram account to talk about her music and political concerns, as well as to showcase photos of herself and her famous colleagues.

Kim Kardashian West

Kim-KardashianKimberly Kardashian West, an American television celebrity and socialite, has recently gone to No. 8 and now has over 261 million followers.

She’s the most followed member of the Kardashian-Jenner family on Instagram, where she usually posts about herself, her siblings, and her KKW Beauty label.

Taylor Swift

Taylor-SwiftTaylor Swift, who was formerly the number one Instagram influencer, has plummeted to fourteenth place this year. She has 183 million followers on Instagram and largely posts about her music and performances, with a few fashion-related images thrown in for good measure.


Final Thoughts

Instagram has enormous potential for brands to broaden their reach and fulfill their marketing objectives.

To establish an Instagram influencer marketing strategy, you should first settle on your objectives and then discover the suitable influencers for your promotion.

Instagram influencer marketing strategy is one of the most effective business techniques available. You can make huge amounts of money immediately by exploiting the impact of influencer marketing.

Instagram has a diverse range of influencers.

You can discover people in any field, and also you can even look at what business influencers do on Instagram to see how you can apply their techniques to your brand.

Instagram is one of the most popular social media platforms today, and it’s just becoming bigger.

If you’re not using Instagram influencer marketing strategy to promote your business, you have missed out on a great opportunity. 

You should also define your key performance indicators so that you can monitor the performance of your efforts later on.

Also, make an effort to connect with your influencers and offer them creative power over the stuff they produce for your promotion.

Finally, keep track of everything else so you can improve the performance of your marketing strategy.

R Anurag

A passionate digital marketer who does product/services/tools reviews related to online marketing, content marketing, and affiliate marketing.

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